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useful tips to increase sales

on Saturday, 28 August 2010. Posted in Website Design

Useful Tips for increased sales for you website.

  1. Look at your home page. Does it have a clear 'shop now' call to action, above the fold? If it doesn't, add one! Some of your visitors don't even know they can buy from you, direct, online.
  2. Remove any animation you have on your home page that doesn't directly sell a product. It's a distraction. Get rid of it.
  3. Do the same for anything that blinks, flashes, twitches or otherwise moves. You're a store, not an amusement park.
  4. Everywhere you show a product, show a price and a 'buy now' button, or at least a 'learn more button'.
  5. Translate your terms of service into actual, readable words, instead of legalese.
  6. On your home page, show your products! So many online stores fail to do this. Instead, the front page is a testament to their web designers' talent (or lack of talent). Don't make that mistake.
  7. On your product pages, put the price, any options, and the 'buy now' button together in one area of the page. Don't make folks hunt around.
  8. On your product pages, put the product name in a heading at the top of the page. Don't roll your eyes at me, young man/lady. It may seem obvious, but go check your site. Is the product name the most prominent text on the page? Uh huh. I thought not.
  9. Use good product shots. Make sure every product page has a clear picture of the product. It doesn't have to be artistic. It just has to be clear.
  10. Make sure all links are underlined and in a different color than the rest of the onsite text.
  11. If you don't have a search tool on your site, get one. Google custom search is easy to set up - you can see a tutorial here.
  12. Don't put 'about us' in the main navigation. Frankly, no one cares. They want to buy stuff, not hear about you and your three dogs.
  13. Put your phone number and other contact information in plain view on each page of your site. It tells people that you're for real.

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